| 長い伝統をもつ「東京だるま」や「村山大島紬」、都内最大級の生産量を誇る「シクラメン」など、定番の特産品に加え、和菓子や洋菓子など新しい瑞穂のみやげも登場しています。 | Along with staple specialties such as daruma dolls and Murayama Oshima pongee, which have long traditions, and cyclamens, for which the town boasts the highest production volume in Tokyo, new Mizuho souvenirs such as Japanese and Western confections are appearing. |
| 瑞穂の顔となる新たな「みずほブランド」の開発が待望されている | Expectations for the Development of New Flagship Mizuho Products |
| 東京狭山茶と並んで瑞穂町を代表する特産品がシクラメン。都内で最大級の生産量を誇り、通称「シクラメン街道」と呼ばれる岩蔵街道などに、たくさんの温室が並んでいます。11月初旬から12月の開花期には、温室内で直売しており、多くの人が訪れます。 | Along with Tokyo Sayama tea, cyclamens are a regional specialty of Mizuho. The town boasts the highest production volume in Tokyo, and numerous greenhouses line Iwakura Kaido road, which is nicknamed "Cyclamen Avenue." The flowers are sold directly from greenhouses from early November until they bloom in December, and many people visit the area. |
| また、町では約100年も前からだるま作りが行われてきました。「東京だるま」、「多摩だるま」と呼ばれて親しまれ、現在も「だるま職人」がその技術を伝承し続けています。もともと、だるま作りは農家の副業で、冬の農閑期にこつこつと手作業で作られたものです。今もひとつひとつ手作りで、顔や形に個性があります。近年では「だるま抱き猫」やさまざまな色彩のだるまが登場し、人気を呼んでいます。 | Daruma dolls have been made in the town for around a century. They are known by the brand names Tokyo Daruma and Tama Daruma, and daruma craftsmen continue to pass along the expertise for making them. Daruma manufacturing was originally a side job for farmers, who laboriously fashioned them by hand during the winter off-season. They are still individually hand-made today, and each has a distinctive face and shape. Figures of cats holding daruma dolls and daruma dolls in a variety of colors have appeared in recent years and become popular. |
| また、昭和初期に全盛期を迎えた村山大島紬は、国指定の伝統工芸品にも数えられています。このほか、TOKYO-Xや牛乳、みずほうどんなども、新たな特産品として注目を集めており、新たな「みずほブランド」の開発が進んでいます。商工会では、これら特産品の中から「名物名産推奨品」を選定しPRしています。 | In addition, Murayama Oshima pongee, a type of cloth that enjoyed its heyday in the early part of the Showa era (1926-89), is among the traditional crafts items that have received national government recognition. Tokyo-X pork, milk, and Mizuho udon noodles are new specialties that have attracted notice, and new Mizuho branded products continue to appear. The chamber of commerce selects such local specialty products for endorsement and promotion. |
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だるま市では、毎年たくさんの人でにぎわいます People flock to the Daruma Market every year |
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だるま抱き猫 Daruma lucky cat |
| 東京だるま Tokyo Daruma dolls |
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温室内で直売形式で販売されるシクラメンは、瑞穂町の季節の風物詩となっています Cyclamen sold in a farmer's market type setting in the greenhouse have become a seasonal tradition in Mizuho. |
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次世代に伝統工芸を伝える機織体験教室 Weaving experience class to pass down traditional crafts to future generations |
| 村山大島紬は、経済産業省より伝統工芸品の指定を受けています Murayama Oshima-Tsumugi has been designated a traditional craft by the Ministry of Economy, Trade and Industry |
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| みずほうどん Mizuho udon noodles |
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| TOKYO-Xの豚肉 TOKYO-X pork |